The History of It Works Global
It Works Global started in 2001 and is now debt-free and expanding all over the world. But no matter how big we grow, we’ll always do things at It Works! our way: the It Works! way.
IT WORKS GLOBAL IS ONE OF THE FASTEST GROWING COMPANIES
IN THE UNITED STATES.
In 2011, It Works Global was ranked on Inc. Magazine’s prestigious Inc. 500/5000 list as one of the 50 fastest-growing companies in its category.
YOU WON’T FIND PRODUCTS LIKE THESE ANYWHERE ELSE.
It Works Global offers the world’s first naturally based body contouring line that delivers maximum results in minimal time. You simply won’t find anything like it in the world today.
The It Works! Wrap has been featured in the Emmy® and Oscar® Awards celebrity gift suites, as well as promoted by celebrity makeup artists on movie sets.
“The last ten years have been life-changing for so many as we introduced a first-to-market product with no competition, became debt-free, and expanded around the globe. The next ten years are about you: your life, your family, and achieving your dreams.” – CEO Mark Pentecost
1995: FROM HUMBLE BEGINNINGS
It Works! was born out of Mark & Cindy Pentecost’s passion to offer families like yours the opportunity to dream big, to begin living life in your own terms—because they too had those dreams once themselves.
Long before the founding of It Works! Global, Mark was a high school teacher and basketball coach in the small town of Allendale, Michigan. Cindy was a stay-at-home mom with their three children, a job of the utmost importance that the family took great pride in her doing. They were rich in love and filled with dreams, but struggling to make ends meet financially.
So Mark & Cindy devised a plan: an extra $500 a month, to be earned through a home-based business opportunity in the telecommunications industry.
After months of evening hours dedicated to their new side business, the Pentecosts’ earnings grew far beyond the goal they had originally set. After a few years, Mark became a top-ten earner in the company, bought the family’s freedom, and began to dream of the next big challenge: helping other families do the same. They weren’t sure how they would do it yet, but the seed had been planted for It Works! Global.
“The biggest challenge in this industry—and really the worldwide market—is to offer an uncommon solution, a true original, that captivates people and offers them something they never thought possible before. When we found the It Works! Wrap, we knew we had something special to share with the world.” - Mark Pentecost, CEO It Works! Global
To this day, It Works Global’s first product is still its most popular: The It Works! Wrap. The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world—exclusively available through It Works Global.
It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Director of Marketing) raving about a product that could deliver tightening, toning, and firming results in 45 minutes—an alternative to the growing trend for more drastic measures like plastic surgery or constricting shapewear.
When the Pentecosts traveled to try this seemingly unbelievable product, Mark recalls, “I watched my wife try it. She was ecstatic with the results, and I watched her call her girlfriend right away to tell her what had happened. And her girlfriend said that she wanted to try it, and they hung up. It wasn’t 30 seconds later, her girlfriend called back and said, ‘My daughter was listening, and she wants one for her chin. Is there something for the chin?’ That was when I knew that we had a perfect product for direct selling, a product that people would be excited to share with their friends and family.”
2001: THE MIND BEHIND THE MAGIC
A product so special as the It Works! Wrap could only come from a mind that is both brilliant and passionate about the use of safe, natural ingredients: Luis Mijares. Luis, the formulator behind the It Works Global body contouring and skin care products, has been a friend and business partner to Mark Pentecost since their first introduction in 2001.
Luis’ passion for research and development in the skin care, nutritional, pharmaceutical, and biotechnology industries began when he was a child, learning natural remedies from his grandmother in Mexico. His abundant credentials, including his experience as the CEO of a top pharmaceutical company, his international reknown as an herbalist and university educator of phytotherapy (the uses of plants for medicinal purposes), along with his keen personal interest in natural solutions made Luis the ideal candidate for the It Works! Product Development Specialist.
20??: THE IT WORKS! SUPPLEMENTS LINE
The It Works Global supplements line began when Mark made a routine visit to his doctor’s office several years ago. On this visit, Mark’s doctor instructed him to start taking a daily multi-vitamin supplement. But when Mark asked his doctor which one he should take, he was taken aback by the physician’s response: “I don’t know, but I wouldn’t take a cheap one. You only live once!”
“I didn’t know what to do with that,” recalls Mark. “You want to know that you’re putting the very best things in your body, so I began the long and hard search for the best multi-vitamin on the market.”
Mark took a trip to a local nutrition store looking for answers. Sales people swarmed after him. Vitamins filled the shelves, all claiming different benefits. Over an hour later, Mark left feeling more confused than when he had gone in, overwhelmed with options. Next, he began asking his friends which vitamins they were taking. Some made their choices because the vitamin had a nice package. Others simply looked for a mid-priced vitamin, unsure of what exactly they were putting in their bodies. And others picked up the most expensive item, hoping that it was, in fact, the very best for them.
“The more I got into the education of a vitamin, I started learning more about what’s all natural versus synthetic,” says Mark. “A lot of times you’d find that a product might have 100-200 ingredients, but there wasn’t enough of each ingredient for the product to actually do what the clinicals showed they could do. You want something foundational that you know has the key ingredients to help keep us healthy and be the best we can be.”
Eventually, Mark’s search brought him to meet Don VerHulst, MD, a doctor with an extensive background in researching the effects of nutrition and natural remedies on today’s common health issues. Mark and Dr. Don worked together to kick of the It Works Global premium dietary supplements line with It’s Vital, an advanced formula multi-vitamin, mineral, and enzyme supplement with all the known nutrients the body needs on a daily basis.
In his pursuit to find the best vitamin to keep his own body healthy, Mark has made it possible for you to have access to the same superior formula for yourself and your family. This standard of providing the best quality supplements on the market has carried through all our product formulations and remains the driving force behind the It Works Global dietary supplements line.
Today, the It Works supplements line is a comprehensive collection of nutritional solutions for real people like you to help you combat the elements and stay healthy. We proudly stand behind our commitment to nutritional supplements that contain the highest quality ingredients, offering you real, life-changing results at affordable prices.
Whether you’re looking to reduce stress, lose weight, get top-notch nutrition, regulate your digestive system, or turn back the hands of time from the inside out, there is a solution for you in the It Works Global supplements line.
2009: GROWING THROUGH A TOUGH ECONOMY
The economic crisis that began in 2009 presented many families and businesses across the world with devastating cirumstances. We at It Works Global feel very fortunate to have been able to be a source of hope for families in need during such difficult years through our steadfast business opportunity.
Despite the grim economy, It Works Global became debt-free in 2009, and sales began to reach unprecendented heights.
2010: REACHING INTERNATIONAL MARKETS
In 2010, It Works Global expanded into Australia and select areas of Europe, and the company continued to break new records throughout the year.
“We have been blessed with products and an opportunity that not only withstood the financial market of recent years, but sales have skyrocketed from 2009 onward,” says Mark. “We want to pour hope and goodness into people’s lives through our product solutions and the It Works! opportunity, and we continue to be honored to be able to touch the lives of more and more people every year.”
2011: A NEW HEADQUARTERS & FAMILY DESTINATION
In 2011, It Works Global made the move from Grand Rapids, Michigan where it all began to a beautiful new home in Bradenton, Florida. The corporate headquarters is nestled in a thriving community, just 20 minutes away from multiple world-class beaches and only a short mile down the road from It Works!’ new sister company: Stoneybrook Golf Club of Bradenton.
Always ready for a competitive game of golf, Mark had long held the dream of owning his own golf course. But a larger part of that dream was to have a place to share laughter and good times with the It Works! family, both corporate and distributors alike.
“It’s been so much fun to have distributors out for leadership meetings at the beach, to host games at Stoneybrook, and to have everyone out here for company-wide Green Carpet Days where we treat distributors from all over the world to a good time,” says Mark. “We look forward to many years of fun and fellowship at our Florida facilities.”
The last ten years have been full of great memories, but we’re just getting started. The next ten years will be about you and your family, the differences you will see in your own life and the changes you will impact in the lives of others.
See It Works Global through the eyes of some of our distributors who have been with us for years, check out the It Works! opportunity, or shop our amazing product line. We look forward to meeting you and hearing your story next!